In-depth Facebook Workshop

Is your Facebook Page bringing in business? How do you really know if this marketing tool is working?

LEARNING OBJECTIVE

In this this practical, hands-on workshop you will learn techniques to rapidly improve your Facebook marketing - from understanding how to be more strategic to content inspiration for your particularly industry (workshop is tailored to the participants), this valuable course is designed to take your Facebook Page to the next level.

We will also cover what you need to know about the latest redesign to Facebook rolling out in 2020 - the biggest overhaul of the site to date. It’s a total shift in how Facebook looks and works on desktop and mobile.

Bring your laptop and login details as you will be making simple changes to your page during the workshop.

DESIGNED FOR

Business owners, managers, or marketers who want to know more about how to leverage their Facebook Page effectively and how to properly guide staff.

Note. This workshop is aimed at those who are already up and running on Facebook. It is not aimed at complete beginners.

LEARNING CONTENT

How to develop a Facebook strategy and why this is so important
Reviewing why you are on Facebook – what are your goals?
Defining your target market
What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels
What is the Facebook algorithm and how it impacts organic reach
Understanding the News Feed in order to get the most out of your posts
How to get more engagement with your posts
The Facebook design has changed in 2020 - what does this mean for your business?
The value of engagement
Image optimisation and the best sizes for covers, profile pics and posts
Understanding how to frame your posts for interaction
Audit of participants’ Facebook Pages
Page settings - we dive into your Facebook back-end to make sure these are correct
Content inspiration and ideas
How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
Learn about the range of Facebook tools you can take advantage of
Overview of Facebook Groups and why you might need to consider setting one up
Investigating Insights - how do you measure results from social media and tie these back to your objectives?
Relevant examples
Useful tools and apps
Overview off Facebook Ad options and why you need to pay to be seen

An integral part of this workshop will involve an audit of participants’ Facebook Pages. Participants are welcome to bring specific Facebook questions to the workshop where solutions will be worked through.

LEARNING OUTCOMES

Participants will leave with a greater understanding of how to develop a Facebook strategy for their business and have implemented changes during the training that will add value to this marketing tactic. They will also be able to guide their support team or external agency to truly leverage Facebook for their organisation.

DURATION

One Day

FACILITATOR

Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.

NEXT LEARNING STEP

The Instagram/Facebook Tool Kit
Facebook Groups
U-Tube
Marketing Strategies
Digital Marketing for Managers

Course Dates

Dunedin

18 March 2021

09:00 am - 01:00 pm

OSEA, 16 McBride Street, South Dunedin

INVESTMENT

$ 630.00 + GST for members
$ 895.00 + GST for non-members

MANAGEMENT CAPABILITY DEVELOPMENT VOUCHER FUND

This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA638

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz