In-depth Facebook Workshop

Marketing & Digital Technology

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Is your Facebook Page bringing in business? How do you really know if this marketing tool is working?


In this this practical, hands-on workshop you will learn techniques to rapidly improve your Facebook marketing - from understanding how to be more strategic to content inspiration for your particularly industry (workshop is tailored to the participants), this valuable course is designed to take your Facebook Page to the next level. 

We will also cover what you need to know about the latest redesign to Facebook rolling out in 2020 - the biggest overhaul of the site to date. It’s a total shift in how Facebook looks and works on desktop and mobile.

Bring your laptop and login details as you will be making simple changes to your page during the workshop.


Business owners, managers, or marketers who want to know more about how to leverage their Facebook Page effectively and how to properly guide staff.

Note. This workshop is aimed at those who are already up and running on Facebook. It is not aimed at complete beginners.


  • How to develop a Facebook strategy and why this is so important
  • Reviewing why you are on Facebook – what are your goals?
  • Defining your target market
  • What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels
  • What is the Facebook algorithm and how it impacts organic reach
  • Understanding the News Feed in order to get the most out of your posts
  • How to get more engagement with your posts
  • The Facebook design has changed in 2020 - what does this mean for your business?
  • The value of engagement
  • Image optimisation and the best sizes for covers, profile pics and posts
  • Understanding how to frame your posts for interaction
  • Audit of participants’ Facebook Pages 
  • Page settings - we dive into your Facebook back-end to make sure these are correct
  • Content inspiration and ideas
  • How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
  • Learn about the range of Facebook tools you can take advantage of
  • Overview of Facebook Groups and why you might need to consider setting one up 
  • Investigating Insights - how do you measure results from social media and tie these back to your objectives?
  • Relevant examples
  • Useful tools and apps
  • Overview off Facebook Ad options and why you need to pay to be seen

An integral part of this workshop will involve an audit of participants’ Facebook Pages. Participants are welcome to bring specific Facebook questions to the workshop where solutions will be worked through.


Participants will leave with a greater understanding of how to develop a Facebook strategy for their business and have implemented changes during the training that will add value to this marketing tactic. They will also be able to guide their support team or external agency to truly leverage Facebook for their organisation.


One Day


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.


Course Dates

Dunedin 15 October 2020 09:00 am - 04:00 pm OSEA, 16 McBride Street, South Dunedin


$ 630.00 + GST for members
$ 895.00 + GST for non-members


This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA638

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to


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