Marketing in a Digital World

LEARNING OBJECTIVE

A business needs to have a strong online presence these days if it wants to be competitive. Whether you have the budget to hire external marketing expertise or not, self-education is vital to understanding what is relevant, and what is not, for your business.

This workshop will touch on all things digital and give you the direction needed to progress your business.

DESIGNED FOR

Business owners, managers, marketers or anyone looking to increase their digital knowledge and improve their business’ online presence.

LEARNING CONTENT

• Overview of the digital marketing landscape
• Understanding your message and USP
• Email marketing
• Content marketing
• Website best practice including what questions you should be asking the web developer
• Search engine optimisation – get your site up the search rankings
• Search marketing - how does Google Adwords work and is it relevant for your business?
• Conversion optimisation
• Social media marketing
• Insightful examples
• Overview of measurement tools to determine the success of your digital marketing campaigns
• Useful tools and apps

LEARNING OUTCOMES

Participants will understand the concepts, tools and techniques that go into creating effective Digital Marketing campaigns and have the confidence to implement them.

DURATION

1 day

FACILITATOR

Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.

NEXT LEARNING STEP

• Facebook
• Websites - What You Need to Know for a Better Performning Site

Course Dates

INVESTMENT

$ 630.00 + GST for members
$ 895.00 + GST for non-members

NZTE Voucher

This workshop has qualified the NZTE Capability Development voucher programme
Regional Business Partner Network event reference OSEA276

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit nzte.govt.nz

TERMS & CONDITIONS

To View Otago Southland Employers' Association Terms and Conditions please click here.