Marketing in a Digital World

LEARNING OBJECTIVE

In this very competitive online world we operate in, it is critical for a business to have a strong online presence. Whether you have the budget to hire external marketing expertise or not, self-education is vital to understanding what is relevant, and what is not, for your business with respect to digital marketing.

This workshop will touch on the key areas of digital marketing and give you the direction needed to progress your business and actionable tactics you will be able to implement immediately. 

Prior to the course, you will be sent a quick survey to gauge which areas of digital marketing you would like to focus on in order for the course to be customised according to the preferences of the participants as much as possible.

DESIGNED FOR

Business owners, managers, marketers or anyone looking to increase their digital knowledge and improve their business’ online presence.

LEARNING CONTENT

• Overview of the digital marketing landscape
• The importance of clarifying your message
• Understanding your USP and how to communicate this effectively online
• The importance of developing a digital marketing strategy
• Develop a content plan that integrates across the many digital channels
• Google my business - what is this and why it is so important for all businesses
• Email marketing
• Video marketing
• Online adverts - how to word and design these to get clicks
• Website best practice including what questions you should be asking the web developer
• Creating a successful User Experience
• Conversion optimisation - how do you get your web visitors to the right pages?
• Introduction to Search engine optimisation and why it is so important (improve your website rankings)
• Search marketing - how do Google Ads work and is it relevant for your business?
• Social media marketing key players: Facebook, Instagram and YouTube
• Insightful examples
• Overview of measurement tools to determine the success of your digital marketing campaigns
• Relevant examples throughout

LEARNING OUTCOMES

Participants will have a rich understanding of the concepts, tools and techniques that go into creating effective Digital Marketing campaigns and have the confidence to implement them.

DURATION

1 day

FACILITATOR

Philippa Crick from Dunedin

An innovative marketer and strategic thinker, Philippa is the Director and Social Media Strategist at a leading Dunedin Digital Marketing Agency.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy. A confident and knowledgeable speaker, she regularly presents marketing seminars and is a keynote speaker at events around the country.

Having worked in the industry for over 20 years, Philippa has an extensive background in branding, design, advertising and digital marketing including websites, search engine optimisation, email marketing and social media. Philippa is also certified with Google Ads and manages a number of effective campaigns for a wide range of industries.

NEXT LEARNING STEP

The A-Z of Social Media

In-depth Facebook Workshop

 

MANAGEMENT CAPABILITY DEVELOPMENT VOUCHER FUND

This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA276

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz

TERMS & CONDITIONS

To View Otago Southland Employers' Association Terms and Conditions please click here.

Course Dates

INVESTMENT

$ 630.00 + GST for members
$ 895.00 + GST for non-members

MANAGEMENT CAPABILITY DEVELOPMENT VOUCHER FUND

This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA276

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz

TERMS & CONDITIONS

To View Otago Southland Employers' Association Terms and Conditions please click here.