The A-Z of Social Media

Marketing & Digital Technology

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There's no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible today. Research shows that social media helps with increasing brand exposure which means that if you aren't using social media to its fullest, you're missing out on a huge opportunity.

Now more than ever, businesses and organisations need to understand how they can leverage social media to effectively communicate with their audience.

But how do you prioritise where your business should be? There are so many social media platforms and each one has its merits. Join our Social Media seminar where you will learn about the key platforms and which ones will suit your type of business. Even if you are already on social media, this seminar will help clarify which platform deserves more or less attention


Business owners, managers, marketers or anyone looking to increase brand awareness and improve their business’ social media presence.


  • An A-Z overview of the major platforms including Facebook, LinkedIn, Instagram, You Tube and Twitter
  • Relevant examples how businesses are effectively using different platforms
  • Ingredients of a social media strategy
  • Overview of measuring tools to determine the success of your social media initiatives
  • Useful tools


Provide an overview of which social media channel could improve your business’ online presence and help you to feel confident in your social media choices.


Half Day


Philippa Crick from Dunedin

An innovative marketer and strategic thinker, Philippa is the Director and Social Media Strategist at a leading Dunedin Digital Marketing Agency.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy. A confident and knowledgeable speaker, she regularly presents marketing seminars and is often a keynote speaker at events around the country.

Having worked in the industry for over 20 years, Philippa has an extensive background in branding, design, advertising and digital marketing including websites, search engine optimisation, email marketing and social media. Philippa is also certified with Google Ads and manages a number of effective campaigns for a wide range of industries.



Course Dates


$ 275.00 + GST for members
$ 380.00 + GST for non-members


This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA636

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to


To View Otago Southland Employers' Association Terms and Conditions please click here.

Fully Booked

Register your interest

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