Overview of Digital Marketing; 16 August Dunedin

Marketing & Digital Technology

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It’s hard to keep up with the digital marketing options let alone understand how these work together in order to grow your business. In this course you will be given an understanding of the key elements and latest trends of Search Engine Optimisation (the art of higher rankings for your website), Google Ads, Social Media Marketing, YouTube Ads, Google My Business, Email and Video marketing.

LEARNING OBJECTIVE

In this very competitive online world we operate in, it is critical for a business to have a strong digital presence. Whether you have the budget to hire external marketing expertise or not, self-education is vital to understanding what is relevant, and what is not, for your business.

This workshop will touch on the key areas of digital marketing and give you the direction needed to progress your business.

Prior to the course you will be sent a quick survey to gauge which areas of digital marketing you would like to focus on in order for the course to be customised according to the preferences of the participants as much as possible.

DESIGNED FOR

Business owners, managers, marketers or anyone looking to increase their digital knowledge and improve their business’ online presence.

LEARNING CONTENT

  • Overview of the digital marketing landscape

  • The importance of clarifying your message for the online world
  • Understanding your USP and how to communicate this effectively online
  • Email marketing
  • Introduction to Search engine optimisation and why it is so important (improve your website rankings)
  • Search marketing - how does Google Ads work and is it relevant for your business?
  • Social media marketing of the key players: Facebook, Instagram and YouTube
  • Overview of YouTube ads
  • Video marketing
  • Google My Business – what this is and why it’s important
  • Insightful and relevant examples
  • Overview of measurement tools to determine the success of your digital marketing campaigns

LEARNING OUTCOMES

Participants will have a rich understanding of the concepts, tools and techniques that go into creating effective Digital Marketing campaigns and have the confidence to implement them.

DURATION

Half day

FACILITATOR

Philippa Crick, Director of the digital marketing agency, Cre8ive Marketing Ltd

A leading social media marketing expert, Philippa has been developing and delivering digital marketing courses since 2014.

At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their business strategy. A confident and passionate speaker, she regularly presents marketing seminars and is a keynote speaker at events around the country.

Philippa has an extensive background in branding, design and digital marketing including websites, search engine optimisation, social media, email and video marketing. Philippa is also certified with Google Ads and manages a number of effective campaigns for a wide range of industries.

NEXT LEARNING STEP

The A-Z of Social Media

In-depth Facebook Workshop - 7 July

 

MANAGEMENT CAPABILITY DEVELOPMENT VOUCHER FUND

This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA276

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz

TERMS & CONDITIONS

To View Otago Southland Employers' Association Terms and Conditions please click here.

Course Dates

Dunedin 16 August 2021 09:00 am - 12:30 pm OSEA, 16 Mcbride Street, Dunedin

INVESTMENT

$ 250.00 + GST for members
$ 350.00 + GST for non-members

MANAGEMENT CAPABILITY DEVELOPMENT VOUCHER FUND

This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA276

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz

TERMS & CONDITIONS

To View Otago Southland Employers' Association Terms and Conditions please click here.

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