Understanding YouTube for Businesses; 23 August Dunedin

Marketing & Digital Technology

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Whether you are a sole trader, business owner or in-house digital marketer at a larger organisation, if you want to improve your understanding of how YouTube works, find out more about the latest trends and best practices, this course is for you.

Note: course does not include how to make videos, the focus is on the channel itself and how to grow your subscribers and video views.


There’s more to YouTube than just creating videos, uploading them to your YouTube channel and hoping that views roll in. There are things you need to understand and processes to follow in order to really leverage this platform. If you are after a better understanding of YouTube and an overview of the critical areas in order to grow your channel, then sign up for this course now.


  • Who is on YouTube and why?
  • Review of channel set up
  • Understanding the algorithm
  • Optimisation process when uploading a video
  • How to rank videos
  • Tips for content
  • Best practices
  • Latest trends
  • Relevant examples


By the end of this YouTube overview course, participants will:

  • Have an understanding of how to develop a YouTube channel
  • Have a clear idea for content development
  • Leave with tactics they can implement immediately


Two hours


Philippa Crick, Director of the digital marketing agency, Cre8ive Marketing Ltd

A leading social media marketing expert, Philippa has been developing and delivering digital marketing courses since 2014.

At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their business strategy. A confident and passionate speaker, she regularly presents marketing seminars and is a keynote speaker at events around the country.

Philippa has an extensive background in branding, design and digital marketing including websites, search engine optimisation, social media, email and video marketing. Philippa is also certified with Google Ads and manages a number of effective campaigns for a wide range of industries.



Course Dates

Dunedin 23 August 2021 10:00 am - 12:00 pm OSEA 16 McBride Street, Dunedin


$ 250.00 + GST for members
$ 350.00 + GST for non-members


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